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аптека улица фонарь
"Almost every major retailer, from grocery chains to investment banks to the U.S. Postal Service, has a predictive analytics department"
"Because birth records are usually public, the moment a couple have a new baby, they are almost instantaneously barraged with offers and incentives and advertisements from all sorts of companies. Which means that the key is to reach them earlier, before any other retailers know a baby is on the way. Specifically, the marketers said they wanted to send specially designed ads to women in their second trimester, which is when most expectant mothers begin buying all sorts of new things, like prenatal vitamins and maternity clothing." www.nytimes.com/2012/02/19/magazine/shopping-ha...